Vizyon Medya · Training programme
Strategic Digital Marketing Management Training
From strategy to media planning, from Google Ads to social media, from measurement to optimisation: a hands-on programme for teams and managers who want to run digital marketing end to end.
- Trainer
- Nihat KILIÇ, General Manager of Vizyon Medya
- Approach
- Hands-on; topics like Google Ads are covered on your own accounts
- Tailoring
- Adapted to your team’s level and your industry
- Alumni
- Teams from Cimri.com, Faturamatik, Teknotel and Telefonaksesuari.com
About the programme
Success in digital marketing starts with the right goal, the right channel and the right measurement. This programme is designed so that teams can manage digital marketing strategically, without depending on an agency or a single channel.
Participants work on strategy and planning, Google and social media advertising, content and brand positioning, measurement and optimisation using their own brands.
Programme content
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Strategy and planning
The strategic processes of digital marketing, achievable goals, channel selection and planning, the Pareto principle.
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Brand, content and differentiation
Content production, highlighting your values alongside your products, differentiation that sets you apart, marketing as a performing art.
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Google Ads and search marketing
Innovative campaign strategies, search ad extensions, reach with the Display Network, Google tools.
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Targeting and social media
The right message to the right person at the right time, social media management tools and best practices, opportunities, threats and crisis management.
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Measurement and optimisation
Micro and macro conversions; the discover, act, optimise and measure cycle; digital footprints.
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Motivation and digital transformation
Reaching goals through gamification and motivation, digital transformation in media, taking your business digital and getting the most from professional support.
Who is it for?
- Marketing and sales teams
- Business owners and managers
- SMEs and exporters going digital
- Brands that work with agencies and want to manage the process better
By the end
- You can build a digital marketing plan that fits your goals
- You make channel and budget decisions based on data
- You run and improve Google Ads campaigns yourself
- You measure conversions and read reports correctly
Notes from the training
Short articles on topics covered in the programme (in Turkish). All articles
Frequently asked questions
Can the training be tailored for our company?
Yes. Content is adapted to your team’s level and your industry; exercises are done on your own accounts and brand.
Is prior knowledge required?
No. The programme starts with the fundamentals; for experienced teams the focus can shift to advanced topics.
How do I apply?
Fill in the application form on this page and we will call you to discuss your team’s needs.
Let’s plan the programme for your team
Leave your details; we will discuss your team’s level and goals and set the right content and schedule together.
VM-EĞTStrategic Digital Marketing Management Training